+ Project Information
Frenchies is not your typical kind of nail salon. Our studio is light, open, and airy. We offer a unique experience that makes our guests’ day brighter and their confidence stronger.
The visual identity focuses on simplicity and elegance. The wordmark was designed to appear natural and organic, while the logomark was created to focus on wellness and hospitality. The design system is complemented by whimsical imagery that reference the aesthetics of Sarasota and the new slogan "Nail Care Wonderland."
The verbal identity, including language such as "Nail Care Wonderland" and "Not your typical kind of nail salon," was created to differentiate Frenchies from their local competitors and present the brand as the most elevated and modern in the area.
Frenchies Modern Nail Care
What I did