+ Project Information
Gorilla is a movement designed to transform the experience of listening to music. It's about encountering the unexpected, starting with guerrilla advertising polluting the city. These consist of codes that you can scan with your phone camera and discover hidden wonders of music. After it is recognised, Gorilla then expands into different genres, featuring different artists each moth.
This diversification attracts a wide range of listeners. Gorilla Fans can customize their merchandise with the unique codes to their favorite songs and playlists, creating a distinct personal style.
Another form of engagement is the Creators Club, where influencers become curators of Gorilla. We invites micro-influencers to mix genres and create playlists for their followers to engage with. They can also create special-edition merchandise to go along with their persona.
Over time, Gorilla is designed to become a movement that keeps expanding, transforming the mainstream experience of listening to music.
Ringling College of Art and Design
What I did
How to Create a Gorilla Code:
2-Shorten to 12 letters and delete any spaces
3-Capture one vertical stroke from each letter
(Capture one from the right-side if there's more than one vertical stroke)
4-Add two small signature strokes on each side
5-Distribute horizontally and align to the bottom
6- Voila! Scan and play