+ Project Information
Many New York residents do not have access to laundry in their apartment units or apartment complexes. Therefore, they are forced to go to the laundromat, a dirty, wet, and depressing space where people perform a mundane chore. There is a deficit in the laundry industry for pleasant spaces that offer a dignified service, while bringing people together.
Launderland is a pleasant laundry experience in a space that welcomes productivity and human connection. It caters to the guests' needs without overlooking the importance of happiness and good service. The most important aspect of this experience is affordability. So the price reflects the cost with add-on services options included. Some of these include wash and fold services, stain treatment, and free hot yoga to enjoy rather than staring at your laundry spinning in the machine.
The quirky visual and verbal identity highlight the importance of fun as the main element of the Launderland experience. The slogan "Time to enjoy laundry" counteracts the conception that laundry is a depressing chore. I created this print launch campaign that targets local potential guests, rooted in the promise that launderland is unlike any other laundromat. From massive wild-postings, to tiny happy stickers, Launderland takes drastic measures to spin around the laundry industry while spinning frowns upside down.
Ringling College of Art and Design
What I did