+ Project Information
Cultivating the Conversations of the Future.
Yen is a cryptocurrency social platform that brings people together to foster education and discovery—sharing value in a safe and positive community. It makes it easy for people to find and exchange ideas with others who make them feel comforted, respected, and validated, and where the strength of individual connections is inextricably linked to the growth of the community.
A platform like Yen demands an unapologetic approach. The new retro-style brand is like its community: An exciting mix of younger and older folks, of techno-savvy activists getting work done. The new brand consists of interchangeable combinations of graphic and photographic elements that members of the community can use to create customized graphics. This approach allows for a decentralized branding system, just like Yen.
The Working Assembly
Creative Director: Jolene Deslile
Designer: Kirsten Young
What I did